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We spend a lot of time talking about proactive sales teams in hotels and venues. And yes, they matter. But let’s give some proper credit to event planners 🤩 They’re the ones who take what was sold and make it real. They juggle details, manage expectations, calm last-minute nerves and quietly fix things before anyone else even notices, jumping in on the day to ensure everything goes to plan. In many ways, they’re the ones who truly deliver the client experience. That’s why training for event planners is just as important as training for sales teams. When planners are confident and supported: • communication flows better • challenges are handled calmly • clients feel looked after, not managed Great sales wins the booking. Great planning keeps the client coming back. Lets learn and grow together. Jo
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AuthorJo Kenny is the founder of Curve Sales Solutions Archives
February 2026
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