WHAT DOES YOUR COMPETITOR ANALYSIS TELL YOU?

​Most competitor analysis is a bit… lazy.

I’m running a session on this today, and it’s always interesting where people start:

Lists of competitors.
Prices.
Facilities.
Useful… but not enough.

Because clients aren’t choosing from a spreadsheet.

They’re asking:

• Who feels easiest to work with?
• Who understands me?
• Who gives me confidence this will run smoothly?

That’s why similar venues can have completely different conversion rates. The real value in competitor analysis isn’t benchmarking features… It’s understanding how your competitors make your client feel during the buying process.

So a better question is What’s really influencing the client’s decision? That’s where the difference is made.

Let's learn and grow together.

Jo