​JOIN US on Thursday 1st April at 10am to discuss UPSELLING and CROSS-SELLING strategy.

We will be discussing Planning, The Customer Journey, Team Engagement and Success! 

I am so proud to have created a business that supports hospitality. After 30 + years of working in this sector, I really do consider it a privilege to be helping the industry to return.

Click below to take you to the upselling page to register your interest.​

​Like a bicycle chain, your sales function has many individual processes and procedures that 'link' together.  Just as a weak link on a chain would stop the bicycle from moving forward, inadequate sales processes prevent sales success. Sales teams need a clear strategy to work towards, well thought out procedures, regular measurement and review to help them stay focused. Our Sales Health-Check will help you to review your links and direction to ensure that your business moves forward towards success.

Whether we conduct a full Health-Check for one business or entire portfolio; Curve help to drive improvement and maximise potential. A sales Health-Check is a full review of your meetings and events sales function conducted by a senior sales professional. Our 360 degree process has been developed over many years and covers all aspects of the conference sales office. 

For those venues with problem areas or links that are ‘sticking’, Curve can act as a fresh pair of eyes and conduct a more focused Spot-Check. Let us know what the challenge is and after a fact finding consultation, we will help you with a tailor made solution. 

I am so proud to have created a business that supports hospitality in all of the above ways. After 30 + years of working in this sector, I really do consider it a privilege to be helping the industry to return.

For help and support with your sales operation, click on the button below.

Look forward to speaking with you soon.

Jo

REFLECTION.

Last week I, like many other people, stopped to reflect on the past 12 months. My thoughts were of the impact the pandemic has had on my children, family, friends and colleagues as well as my beloved industry. UKHospitality reported that Hospitality had lost a staggering £72BN in sales in 2020. 

It's with excitement today that I see reports of trial events in Barcelona, event enquiry levels increasing and site visits now being allowed. But there's still a long way to go.

PREPARATION.

To avoid losing a single opportunity, venues, hotels, pubs and restaurants across the country are putting plans and systems in place to ensure that enquiries, bookings and reservations are handled in a professional way once more. These processes should be rigorously tested  to ensure that they are fit to cope with the expected volume of enquiries and that customers get a great experience. Mystery Shopper's test calling/e-booking the venue to benchmark their experience against an agreed company standard can help to identify problem areas, giving the venue the opportunity to swiftly remedy and remove risk. 

New strategies, revised processes and objectives are being written for teams to work towards. Refresher training sessions and inductions for new starters are being penned. Having been deprived of what they love doing, teams will need a clear overview of the direction of the business and given time to familiarise themselves with new ways of working. If a Sales Refresh is needed, outside help may be required to show teams that they are being invested in and that they can still have a viable career within the sector. 

Consideration is required regarding how best to re-engage with customers, not all of them have had a bad year - new opportunities are out there. By creating categories of customers - previous key customers, previous prospects, previous leads along with new prospects and new leads etc it is possible to break the task down and delegate as required. Research should still be carried out prior to contacting any customer along with their being clear messages and calls to action.

Competitor sets will have changed. Unfortunately, there will be gaps in the marketplace that well known competitors once filled, along with their being possible new entries. A thorough competitor analysis will enable you to see who is there and what there strategy for return is. Keeping ahead of the competition will be key to success in 2021.

I am so proud to have created a business that supports hospitality in all of the above ways. After 30 + years of working in this sector, I really do consider it a privilege to be helping the industry to return.

For help and support with your sales operation, click on the button below.